lookbook on her own channlte and on a collaborative channel
also appeared in seventeen magazine, the magazine will benefit from this as her followers and subscribers will buy it
meghan will benefit as more people will find out about her channel via the magazine
magazine satistics
cosmopolitan and company fashion magazine is the most popular magazine in the women's sector
Cosmopolitan posted a circulation of 401,750, down 9% year on year and a 6.6% decline compared with the second half of 2009. Company reported a circulation of 217,324, a 5.6% year-on-year fall and 9.5% period-on-period drop.
Social media in the fashion industry refers to how brands in the named sector connect with their target market through social media outlets such as Facebook, Twitter, and YouTube. According to Macala Wright Lee, CEO of FashionablyMarketing.Me, “Until recently, the fashion industry has been fashionably late to the social media party, refusing to adopt it at all, or merely adopting one-way communication via social networks and RSS feeds for sales and promotions.”[1] Many brands initially believed social networking would weaken the relationship with consumers, but for most it has turned into a “genuine interaction between brand and client.”.
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